La Banda
Interactive Fan Experience & App
Univision's CONECTA app is a network-wide interactive platform, offering audience engagement and brand integration opportunities across all of Univision's programming.
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Creating an immersive fan experience, the app synchronizes digital content with the live on-air broadcast; features include real-time voting, trivia & polls, and behind the scenes- exclusive content.
The app launched with boy-band reality show, La Banda, produced by Simon Cowell, Saban Brands, and Fremantle Latin America.
The first episode received over 7 MILLION user visits and interactions, with 55,000 votes cast within the first 30 Seconds. Users spent an average of 26 minutes on the app and consumed 67 page-views per session. La Banda saw greater engagement across social channels, with 1.8% engagement compared to The Voice (0.1%) and Dancing with the Stars (0.28%),
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Powering the 4th Judge campaign, viewers interacted with the app for a chance to join the show as the 4th judge - beamed live into the La Banda studio via hologram. Sponsored by Verizon, the 4th Judge experience was the first use of hologram technology on a music-based reality show.
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The Univision Conecta App and La Banda promotion campaign received a Mobile Excellence Award for Best Entertainment Related Marketing Campaign. A truly unique and revolutionary fan experience.